4 Marketing Principles to Learn for Beginners

-
4 Marketing Principles to Learn for Beginners

Starting into a marketing business is so difficult, you can’t just say you jump knocking the door and offering a product to the customer, although it is practically possible, it’s not going to be very efficient in current day market situations. Here are a few beginners marketing principles to learn if you are just starting in marketization of your product, or company you are working in.

Specialization

Specialization is determining where you are going to specialize which your product or service is categorized. It can be a product or service, or it can be a particular market area that you want to work in. For example, McDonald's customers are people who want to eat quickly and they want cleanliness, efficiency, value, price and pleasant surroundings.

What they will do is they will offer every product that they possibly can for people who want to eat quickly whether it's a burger, milk shake, ice cream, coffee serve based on that specialization. In other words, they're constantly looking for other products that they can offer to that customer who's in that market segment or specialize in which people want to eat quickly and efficiently.

Differentiation

Differentiation was the key to any business, all business strategies have differentiation strategies, a competitive advantage on how they are different and better than the other competitors.

Customers always want to know:

“Why should I buy from you, rather than from someone else. You'd better give me a better reason than your competitor does or I'll buy from your competitor.”

“I want to get the very best deal as a customer. I want to get the highest quality for the lowest price, you tell me why I should buy from you why you are giving me the highest quality the lowest price and if your answer is better than that of your competitors, I'll buy from you and if it's not I won't” 

“And that’s not personal no emotion involved”

We get emotionally involved, because it's our business so differentiation is the key is how and why and where are you different.

Segmentation

Segmentation means looking at your market/potential customers and saying who are the specific customers in the market that will more likely buy our product, it can be age specific, gender, races or other factors. In other words, in every marketplace identify those customers who are most likely to buy from you the fastest.

Segmentation the market who will pay more for your area of specialization than anybody else. 

Concentration

Once you have determined your very best market segment that does really well, what you do next is you focus all your energies on them. The specialization that says this is the product service customer market or area of technology where you focus all your efforts in. Now what your business value is different from other competitors. 

Concentrate on areas where you need to put best service and effort to the customer, based on what your business plan and goals that you have already determined.


Popular posts from this blog

ERROR 1348 Column Password Is Not Updatable When Updating MySQL Root Password

-
Image
MySQL and MariaDB password As already mentioned in the title of this blog, this error message sometimes occurred when we are trying to update our root password database, either MySQL or MariaDB, The error says: ERROR 1348 (HY000): Column 'Password' is not updatable This is because if we use this SQL command to update our database root password, and it turn out to be Restricted by MySQL to use update on mysql database. UPDATE mysql.user SET Password=PASSWORD('1234') WHERE User='root'; The solutions for MySQL Error1348 So you can not update a user password using Update commands, to update the password, use ALTER commands instead. like the following. ALTER USER 'root'@'localhost' IDENTIFIED BY '1234'; And then you need to do the flush privileges to commit previous queries (that alter command above) into the system, simply do like this. flush privileges; So now you have your root with password 1234. Although it is recommended to...
Read more

How To Create Spring Boot Project Using Netbeans

-
Image
Spring Boot is a handy tool that simplifies the development of Spring Framework applications by reducing the need for cumbersome configuration. In this tutorial, I'll guide you through creating a Spring Boot application using the Netbeans IDE. While you can certainly create a Spring Boot application in Netbeans manually, it's much easier with a plugin designed for Spring development. Here's a step-by-step guide to get you started: 1. Install the Spring Boot Plugin: Open Netbeans and navigate to the Tools menu. Click on "Plugins." Once the Plugins window opens, select the "Available Plugins" tab. Look for the "Nb SpringBoot" plugin, then install and activate it. 2. Create a New Spring Boot Project: After restarting Netbeans IDE, you can create a new project with Spring Boot. Go to File > New Project. Under Categories, select Maven, then choose "Spring Boot Basic." 3. Add Dependencies: With your new project created, open the po...
Read more

Spring Kafka - How to use ReplyingKafkaTemplate send and reply synchronously

-
Image
Microservice Spring with Apache Kafka Today, I want to share how to use Kafka. It's quite interesting once you get the hang of it, and I hope my explanation will make it a bit easier for you. So, Kafka is primarily known as an asynchronous messaging queuing system. This means it allows different parts of your application to communicate with each other without waiting for immediate responses. However, there are times when you might need a more immediate reply from another service in your project. Luckily, Kafka can handle this too. Here’s how it works: The client side sends a message to the server side via Kafka. This message includes a special identifier in the Kafka header request, known as KafkaHeaders.CORRELATION_ID, along with a topic where the server should respond. The server, after processing the request, sends a message back to the same topic with the same correlation ID. This way, the client knows that the message is a response to its initial request and can act accordingl...
Read more